Over the coming months, the company can rebrand its casinos under Bally’s name. In reducing the debt load from the deal, the company is selling off casinos that include Bally’s in Atlantic City. Twin River will also use the Bally’s brand for a sports betting operation.Ĭaesars has been acquired by regional casino operator Eldorado. However, the sale of the brand increased speculation that the Vegas casino might be for sale. We thank Caesars Entertainment for entrusting us with one of the industry’s most iconic brands.”Ĭaesar’s, which is selling the Bally’s Atlantic City casino to Twin River, will retain its well-known resort in Las Vegas. Soo Kim, chairman of the company’s board of directors, said, “The Bally’s brand embodies a rich history in American gaming and entertainment, aligns perfectly with our current and future growth strategy and is ripe with untapped innovation potential to help us launch future entertainment services. Twin River is the name of the company’s original casino in Rhode Island. The name change for the Rhode Island-based company comes with the purchase of the Bally’s casino in Atlantic City, NJ. 9, will change its name to Bally’s Corporation. Dover Downs owner Twin River Worldwide Holdings, effective Nov.

Twin river casino and hotel